You built the business. Everything still lands on your plate.

An AI assistant that takes the work off your plate.

It starts by looking at your day — where the hours actually go.

Why I Built This

Tuesday night, 6:47 PM, watching from across the kitchen table. My husband answering the same customer text for the third time that week — he's a contractor, and he's the only person who knows what was promised, when, to whom.

So I built him a system that holds it instead of his head.

It works for any business where the owner has become the only file cabinet. I call it the Invisible Work Map.

— estie

How I Work

Explore

I figure out what's actually eating your time.

Custom to you.

Build

I set it up on your accounts and under your control.

You own everything.

Support

You call when something breaks or when you want changes.

On your terms.

What it actually does

Takes the call. Logs the payment. Sends the nudge.

Bookings

From "can you fit me in?" to a clean calendar

Catches the request wherever it came in — call, text, DM. Gets it on the calendar with everything you need. No double-booking, no missed follow-ups.

Lead Intake

Sorts the real leads from the maybes

Answers when you can't. Asks the right questions. Schedules the estimate if it's a fit — explains why if it isn't.

Payments

Knows who paid before you do

Watches Zelle, Venmo, the bank. Logs what came in, flags who's short, tells you before you ask.

Follow-ups

Does the follow-ups you keep putting off

Knows who hasn't replied, who owes you money, who needs a reschedule. Sends the nudge while you're on the job.

Where to Start

Two ways in.

Bigger builds are custom. Start with one of these.

Start hereFounding rate · $951 week

Find the thing quietly eating your week.

A written Map of your business — where the hours actually go, and the first thing worth taking off your plate. This is not a generic audit. It's specific to how your appointment reminders actually go out, how you actually chase late invoices, how your team actually knows what's on today.

Delivered in a week, fully async. One round of email Q&A.

If a Map isn't what you need, I'll tell you.

Founding client rate. First 5 clients only. Full price $495.

Get your Map →

BuildFounding rate · $5952 weeks

One thing fully off your plate.

Your Map surfaces the thing eating most of your time. It could be how customers get their appointment reminders, how you chase payments, how your employees see their schedule, or something specific to your business. The Build takes that one thing and makes it run without you.

Two weeks, async, documentation included so it keeps running.

If the Map surfaces something bigger, I'll flag it and talk through what makes sense.

Founding client rate. First 5 clients only. Full price $3,500.

Start the Build →